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27 October, 2025 - 16:32
The Importance of a Key Visual in Brand Building 4.0
In today’s modern marketing landscape, a Key Visual is more than just a representative image – it is the “soul” that enables a brand to express its identity and convey a consistent message across all communication channels. From global campaigns to local activations, Key Visuals play a central role in creating emotional impact and enhancing brand recall....
27 October, 2025 - 07:32
Crisis Communication in the 4.0 Era: What Should Businesses Do?
I. When Public Opinion Erupts: Decoding Crisis Communication 1. What Is Crisis Communication? Crisis communication happens when a company, organization, or individual faces strong negative reactions from the public, customers, or media. This can seriously affect their reputation, image, or even business performance. In today’s digital age, where social media spreads information fast, a careless comment, slow...
23 October, 2025 - 09:39
Smartcom Creative Services – Inspired by Trends, Defined by Vision
A brand can have an impressive logo, a refined visual identity, and well-produced campaigns – yet still fail to touch the hearts of its audience. They see but don’t remember. They hear but don’t feel. At Smartcom, we believe creativity is not decoration – it’s the journey to uncover the brand’s soul. Every idea, every design, and...
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Read the latest updates, marketing trends, case studies, and industry insights from Smartcom’s experts in digital, media, and creative.
16 February, 2023 - 03:39
Journalism, Media, and Technology Trends to watch in 2023
The journalism, media, and technology industries are undergoing rapid transformations, driven by digital advancements and...
7 February, 2023 - 03:08
5 Marketing Trends Facing an Uncertain Future
In the fast-paced world of marketing trends rarely stand the test of time. They emerge...
16 January, 2023 - 23:44
AI Creation Tools Are Reshaping: How We Create, Engage and Interact
AI-powered tools are set to revolutionize online communication, influencing content creation, image production, and even...
6 January, 2023 - 03:08
Top B2C Marketing Trends for Brand Growth
51% of B2C marketers plan to increase budgets, prioritizing short-form video, influencer marketing trends, and...
2 November, 2022 - 03:50
B2B social media strategies thrive with 83% marketer adoption
B2B social media advertising grows as 83% of marketers adopt it in 2022. LinkedIn leads...
2 November, 2022 - 03:43
Video marketing tops trends with 26% In-House skills boost
Video marketing leads 2022 trends with 26% of marketers boosting in-house skills. Social media and...
31 October, 2022 - 23:27
4 Advertising Trends Dominating Summer: From Metaverse to Audio
Summer is heating up, and so are the advertising trends shaping the industry. From navigating...