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4 October, 2025 - 09:53
Marketing trends Q4/2025 – Out – of – home Advertising takes spotlight

Q4/2025 marks a spectacular resurgence of out-of-home (OOH) advertising within the broader landscape of modern marketing trends. As consumers become increasingly “immune” to digital ads, brands are rapidly adapting and leveraging the power of DOOH (Digital Out-of-Home) to launch impactful, emotionally resonant, and highly effective campaigns. So, what’s making OOH the focal point of today’s marketing trends?...

1 October, 2025 - 03:20
Brand Repositioning 2025: What Businesses Must Do TO SUCCEED?

Brand repositioning is not just about changing a logo or slogan – it is a critical strategic move in today’s fast-evolving business landscape. In this article, we’ll explore what brand repositioning truly means, when it should be implemented, and valuable lessons from both successful and failed repositioning campaigns across the globe and in Vietnam. 1. What is...

18 September, 2025 - 02:52
Social Media Marketing 2025: Trends & Challenges

Q3/2025 marks a significant shift in the landscape of social media marketing, driven by the rise of short-form videos, meme marketing, and viral patriotic campaigns. While these trends present exciting new opportunities, they also pose considerable challenges for businesses trying to keep pace. Join Smartcom as we explore the full picture and discover strategic solutions to thrive in...

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31 October, 2022 - 23:27
4 Advertising Trends Dominating Summer: From Metaverse to Audio 

Summer is heating up, and so are the advertising trends shaping the industry. From navigating...