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8 July, 2025 - 09:39
The Shake Express puts BOLD84 on Vietnam’s Coffee scene
BOLD84, a newly launched canned coffee brand, debuts with its campaign “The Shake Express”, transforming the bumps and jolts of Vietnam’s streets into a unique way of “brewing” coffee, delivering an authentic, urban-flavored experience. Discover with Smartcom the deeper story behind “The Shake Express” – a bold move that connects BOLD84 with the energetic rhythm of urban...
30 June, 2025 - 07:43
Graphic Design Trends: What Brands Need to Know in 2025
If you’ve ever stared at a blank Canva page wondering why your visuals look “fine” but never quite feel right, you’re not alone. Graphic design in 2025 isn’t just about aesthetics – it’s about emotional precision. It’s how your brand signals its identity, values, and intent at a glance. At Smartcom, we work with SMEs across industries...
30 June, 2025 - 04:08
KOL Marketing: What Businesses Get Wrong and How to Get It Right
You’ve probably seen it-brands throwing big money at influencers, expecting instant sales, viral engagement, or a shiny brand halo. But more often than not, those campaigns fizzle out. The influencer posts, the likes trickle in, and… nothing really moves. At Smartcom, we’ve worked alongside brands navigating this exact frustration. Not because KOL marketing doesn’t work-but because it’s...
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Updating hot news about the marketing industry.
Read the latest updates, marketing trends, case studies, and industry insights from Smartcom’s experts in digital, media, and creative.
16 April, 2023 - 03:22
Top 6 Marketing Trends 2023 | According To Hubspot Experts
Along with the rapid and continuous changes in consumer behavior, brands are adapting and flexibly...
2 April, 2023 - 19:26
6 B2B Marketing Trends You Should Embrace in 2023
Thriving in the saturated B2B space can be quite challenging. However, it is possible to...
21 March, 2023 - 20:06
TikTok Shop Launches New Shopping Center Features
TikTok has just officially launched the Shopping Center feature – a shopping solution to bring...
19 March, 2023 - 20:03
5 Key Content Marketing Trends to Embrace in 2023
As the digital marketing landscape continues to shift, and social media algorithms evolve, one thing...
12 March, 2023 - 10:23
TikTok Series Boosts Creator Earnings with Exclusive Content
TikTok’s Series lets creators charge 1-190 USD for exclusive content, up to 20-minute videos, creating...
5 March, 2023 - 19:50
Top 5 mobile app marketing predictions
Mobile app marketing is evolving with new trends, from centralized data to Connected TV (CTV)....
16 February, 2023 - 03:57
Top Social Media Platforms Marketers Should Use in 2023
Social media is evolving rapidly, making it essential for businesses to stay ahead of the...
16 February, 2023 - 03:39
Journalism, Media, and Technology Trends to watch in 2023
The journalism, media, and technology industries are undergoing rapid transformations, driven by digital advancements and...
7 February, 2023 - 03:08
5 Marketing Trends Facing an Uncertain Future
In the fast-paced world of marketing trends rarely stand the test of time. They emerge...