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31 October, 2022 - 23:27
4 Advertising Trends Dominating Summer: From Metaverse to Audio
Summer is heating up, and so are the advertising trends shaping the industry. From navigating a cookieless future to tapping into immersive gaming experiences, the advertising landscape is buzzing with innovation and opportunity. Let’s dive into what’s driving the future of advertising and how brands can stay ahead of the curve. 1. Metaverse advertising: a mixed bag...
20 April, 2023 - 19:48
7 “golden rules” in advertising at supermarkets
The story of advertising and marketing at supermarkets has always been a challenge for advertising communicators. So, what needs to be done to implement the most successful and impressive advertising at supermarkets? When it comes to effective communication solutions and promoting products, services, and brands, advertising at supermarkets is a key channel to consider. However, advertising in...
2 November, 2022 - 03:43
Video marketing tops trends with 26% In-House skills boost
Video marketing leads 2022 trends with 26% of marketers boosting in-house skills. Social media and personalization reshape brand engagement. Video marketing takes center stage in 2022 strategies Video marketing is becoming a vital part of 2022 strategies. The 2022 State of In-Housing Report shows 26% of marketers are building in-house online video skillsets to meet demand. Google...
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Read the latest updates, marketing trends, case studies, and industry insights from Smartcom’s experts in digital, media, and creative.
20 April, 2023 - 19:48
7 “golden rules” in advertising at supermarkets
The story of advertising and marketing at supermarkets has always been a challenge for advertising...
16 April, 2023 - 03:22
Top 6 Marketing Trends 2023 | According To Hubspot Experts
Along with the rapid and continuous changes in consumer behavior, brands are adapting and flexibly...
9 April, 2023 - 19:07
Facebook Boosts Marketplace with Video Listings
Facebook has integrated video into Marketplace, letting sellers showcase products vividly. With 1 billion users,...
2 April, 2023 - 19:26
6 B2B Marketing Trends You Should Embrace in 2023
Thriving in the saturated B2B space can be quite challenging. However, it is possible to...
21 March, 2023 - 20:06
TikTok Shop Launches New Shopping Center Features
TikTok has just officially launched the Shopping Center feature – a shopping solution to bring...
19 March, 2023 - 20:03
5 Key Content Marketing Trends to Embrace in 2023
As the digital marketing landscape continues to shift, and social media algorithms evolve, one thing...
12 March, 2023 - 10:23
TikTok Series Boosts Creator Earnings with Exclusive Content
TikTok’s Series lets creators charge 1-190 USD for exclusive content, up to 20-minute videos, creating...
12 March, 2023 - 10:06
Messenger Returns to Facebook: Impact on Users & Marketers
Facebook is set to reintroduce Messenger into its main app, signaling a major change in...
5 March, 2023 - 19:50
Top 5 mobile app marketing predictions
Mobile app marketing is evolving with new trends, from centralized data to Connected TV (CTV)....