news
Stay updated with the latest and most diverse news across all fields
Latest news
22 August, 2025 - 10:43
Discover 4 advertising trends shaping consumer behaviour 2025
In today’s advertising world, focusing only on the product is no longer enough to make a lasting impression. Consumers are drawn to brands that reflect emotional value, aesthetic taste, and a lifestyle they connect with. At Smartcom, we believe that embracing new advertising trends is the key for brands not just to stand out — but to...
1 August, 2025 - 08:50
Marketing Trends in 2025 – What Businesses Must Do
1. Marketing trends in the cosmetics industry a. Products must be visually appealing, from design and naming to fragrance The use of gustatory language in marketing strategies has become an effective tool to stimulate multiple senses: visual appeal through vibrant colors, olfactory stimulation with enticing scents, and imaginative engagement through creative product names. This approach transforms cosmetics...
8 July, 2025 - 09:39
The Shake Express puts BOLD84 on Vietnam’s Coffee scene
BOLD84, a newly launched canned coffee brand, debuts with its campaign “The Shake Express”, transforming the bumps and jolts of Vietnam’s streets into a unique way of “brewing” coffee, delivering an authentic, urban-flavored experience. Discover with Smartcom the deeper story behind “The Shake Express” – a bold move that connects BOLD84 with the energetic rhythm of urban...
All news
Updating hot news about the marketing industry.
Read the latest updates, marketing trends, case studies, and industry insights from Smartcom’s experts in digital, media, and creative.
16 February, 2023 - 03:39
Journalism, Media, and Technology Trends to watch in 2023
The journalism, media, and technology industries are undergoing rapid transformations, driven by digital advancements and...
7 February, 2023 - 03:08
5 Marketing Trends Facing an Uncertain Future
In the fast-paced world of marketing trends rarely stand the test of time. They emerge...
16 January, 2023 - 23:44
AI Creation Tools Are Reshaping: How We Create, Engage and Interact
AI-powered tools are set to revolutionize online communication, influencing content creation, image production, and even...
6 January, 2023 - 03:08
Top B2C Marketing Trends for Brand Growth
51% of B2C marketers plan to increase budgets, prioritizing short-form video, influencer marketing trends, and...
2 November, 2022 - 03:50
B2B social media strategies thrive with 83% marketer adoption
B2B social media advertising grows as 83% of marketers adopt it in 2022. LinkedIn leads...
2 November, 2022 - 03:43
Video marketing tops trends with 26% In-House skills boost
Video marketing leads 2022 trends with 26% of marketers boosting in-house skills. Social media and...
31 October, 2022 - 23:27
4 Advertising Trends Dominating Summer: From Metaverse to Audio
Summer is heating up, and so are the advertising trends shaping the industry. From navigating...