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4 October, 2025 - 09:53
Marketing trends Q4/2025 – Out – of – home Advertising takes spotlight
Q4/2025 marks a spectacular resurgence of out-of-home (OOH) advertising within the broader landscape of modern marketing trends. As consumers become increasingly “immune” to digital ads, brands are rapidly adapting and leveraging the power of DOOH (Digital Out-of-Home) to launch impactful, emotionally resonant, and highly effective campaigns. So, what’s making OOH the focal point of today’s marketing trends?...
1 October, 2025 - 03:20
Brand Repositioning 2025: What Businesses Must Do TO SUCCEED?
Brand repositioning is not just about changing a logo or slogan – it is a critical strategic move in today’s fast-evolving business landscape. In this article, we’ll explore what brand repositioning truly means, when it should be implemented, and valuable lessons from both successful and failed repositioning campaigns across the globe and in Vietnam. 1. What is...
18 September, 2025 - 02:52
Social Media Marketing 2025: Trends & Challenges
Q3/2025 marks a significant shift in the landscape of social media marketing, driven by the rise of short-form videos, meme marketing, and viral patriotic campaigns. While these trends present exciting new opportunities, they also pose considerable challenges for businesses trying to keep pace. Join Smartcom as we explore the full picture and discover strategic solutions to thrive in...
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Updating hot news about the marketing industry.
Read the latest updates, marketing trends, case studies, and industry insights from Smartcom’s experts in digital, media, and creative.
12 March, 2023 - 10:23
TikTok Series Boosts Creator Earnings with Exclusive Content
TikTok’s Series lets creators charge 1-190 USD for exclusive content, up to 20-minute videos, creating...
5 March, 2023 - 19:50
Top 5 mobile app marketing predictions
Mobile app marketing is evolving with new trends, from centralized data to Connected TV (CTV)....
16 February, 2023 - 03:57
Top Social Media Platforms Marketers Should Use in 2023
Social media is evolving rapidly, making it essential for businesses to stay ahead of the...
16 February, 2023 - 03:39
Journalism, Media, and Technology Trends to watch in 2023
The journalism, media, and technology industries are undergoing rapid transformations, driven by digital advancements and...
7 February, 2023 - 03:08
5 Marketing Trends Facing an Uncertain Future
In the fast-paced world of marketing trends rarely stand the test of time. They emerge...
16 January, 2023 - 23:44
AI Creation Tools Are Reshaping: How We Create, Engage and Interact
AI-powered tools are set to revolutionize online communication, influencing content creation, image production, and even...
6 January, 2023 - 03:08
Top B2C Marketing Trends for Brand Growth
51% of B2C marketers plan to increase budgets, prioritizing short-form video, influencer marketing trends, and...
2 November, 2022 - 03:50
B2B social media strategies thrive with 83% marketer adoption
B2B social media advertising grows as 83% of marketers adopt it in 2022. LinkedIn leads...
2 November, 2022 - 03:43
Video marketing tops trends with 26% In-House skills boost
Video marketing leads 2022 trends with 26% of marketers boosting in-house skills. Social media and...