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27 October, 2025 - 16:32
The Importance of a Key Visual in Brand Building 4.0
In today’s modern marketing landscape, a Key Visual is more than just a representative image – it is the “soul” that enables a brand to express its identity and convey a consistent message across all communication channels. From global campaigns to local activations, Key Visuals play a central role in creating emotional impact and enhancing brand recall....
27 October, 2025 - 07:32
Crisis Communication in the 4.0 Era: What Should Businesses Do?
I. When Public Opinion Erupts: Decoding Crisis Communication 1. What Is Crisis Communication? Crisis communication happens when a company, organization, or individual faces strong negative reactions from the public, customers, or media. This can seriously affect their reputation, image, or even business performance. In today’s digital age, where social media spreads information fast, a careless comment, slow...
23 October, 2025 - 09:39
Smartcom Creative Services – Inspired by Trends, Defined by Vision
A brand can have an impressive logo, a refined visual identity, and well-produced campaigns – yet still fail to touch the hearts of its audience. They see but don’t remember. They hear but don’t feel. At Smartcom, we believe creativity is not decoration – it’s the journey to uncover the brand’s soul. Every idea, every design, and...
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Read the latest updates, marketing trends, case studies, and industry insights from Smartcom’s experts in digital, media, and creative.
27 April, 2023 - 02:23
Meta’s Billion Dollar Loss: Metaverse Lessons for Brands
2022 is considered the year of Metaverse when a series of brands have spent huge...
20 April, 2023 - 19:48
7 “golden rules” in advertising at supermarkets
The story of advertising and marketing at supermarkets has always been a challenge for advertising...
16 April, 2023 - 03:22
Top 6 Marketing Trends 2023 | According To Hubspot Experts
Along with the rapid and continuous changes in consumer behavior, brands are adapting and flexibly...
2 April, 2023 - 19:26
6 B2B Marketing Trends You Should Embrace in 2023
Thriving in the saturated B2B space can be quite challenging. However, it is possible to...
21 March, 2023 - 20:06
TikTok Shop Launches New Shopping Center Features
TikTok has just officially launched the Shopping Center feature – a shopping solution to bring...
19 March, 2023 - 20:03
5 Key Content Marketing Trends to Embrace in 2023
As the digital marketing landscape continues to shift, and social media algorithms evolve, one thing...
12 March, 2023 - 10:23
TikTok Series Boosts Creator Earnings with Exclusive Content
TikTok’s Series lets creators charge 1-190 USD for exclusive content, up to 20-minute videos, creating...
5 March, 2023 - 19:50
Top 5 mobile app marketing predictions
Mobile app marketing is evolving with new trends, from centralized data to Connected TV (CTV)....
16 February, 2023 - 03:57
Top Social Media Platforms Marketers Should Use in 2023
Social media is evolving rapidly, making it essential for businesses to stay ahead of the...