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8 July, 2025 - 09:39
The Shake Express puts BOLD84 on Vietnam’s Coffee scene
BOLD84, a newly launched canned coffee brand, debuts with its campaign “The Shake Express”, transforming the bumps and jolts of Vietnam’s streets into a unique way of “brewing” coffee, delivering an authentic, urban-flavored experience. Discover with Smartcom the deeper story behind “The Shake Express” – a bold move that connects BOLD84 with the energetic rhythm of urban...
30 June, 2025 - 07:43
Graphic Design Trends: What Brands Need to Know in 2025
If you’ve ever stared at a blank Canva page wondering why your visuals look “fine” but never quite feel right, you’re not alone. Graphic design in 2025 isn’t just about aesthetics – it’s about emotional precision. It’s how your brand signals its identity, values, and intent at a glance. At Smartcom, we work with SMEs across industries...
30 June, 2025 - 04:08
KOL Marketing: What Businesses Get Wrong and How to Get It Right
You’ve probably seen it-brands throwing big money at influencers, expecting instant sales, viral engagement, or a shiny brand halo. But more often than not, those campaigns fizzle out. The influencer posts, the likes trickle in, and… nothing really moves. At Smartcom, we’ve worked alongside brands navigating this exact frustration. Not because KOL marketing doesn’t work-but because it’s...
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Updating hot news about the marketing industry.
Read the latest updates, marketing trends, case studies, and industry insights from Smartcom’s experts in digital, media, and creative.
16 January, 2023 - 23:44
AI Creation Tools Are Reshaping: How We Create, Engage and Interact
AI-powered tools are set to revolutionize online communication, influencing content creation, image production, and even...
6 January, 2023 - 03:08
Top B2C Marketing Trends for Brand Growth
51% of B2C marketers plan to increase budgets, prioritizing short-form video, influencer marketing trends, and...
2 November, 2022 - 03:50
B2B social media strategies thrive with 83% marketer adoption
B2B social media advertising grows as 83% of marketers adopt it in 2022. LinkedIn leads...
2 November, 2022 - 03:43
Video marketing tops trends with 26% In-House skills boost
Video marketing leads 2022 trends with 26% of marketers boosting in-house skills. Social media and...
31 October, 2022 - 23:27
4 Advertising Trends Dominating Summer: From Metaverse to Audio
Summer is heating up, and so are the advertising trends shaping the industry. From navigating...