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9 December, 2025 - 10:23
The 2025 Global Boom of Marketing Campaigns in the Publishing Industry

In the context of the publishing industry facing declining organic traffic, the rise of AI, and challenges around public trust, traditional newsrooms are increasingly turning to marketing campaigns. These campaigns help journalism redefine its role in the data-driven society, strengthen credibility, and build trust with readers. 2025 marks a turning point, as leading publishers like Reuters, The...

12 November, 2025 - 08:41
Smartcom Media Services – Communication Solutions for Brands

In the digital era, where consumers are exposed to hundreds of messages every day, the biggest challenge for brands is no longer about where to appear but how to be remembered and trusted. Smartcom Media was established as a strategic communication partner, accompanying businesses in building sustainable brand value, optimizing investment efficiency, and creating lasting connections with...

10 November, 2025 - 07:58
Smartcom Services Agency – In-house Marketing Solution in Vietnam

In today’s fiercely competitive and ever-changing marketing landscape in Vietnam, Smartcom Services emerges as a comprehensive solution to the challenge of building strong, enduring brands. With a full ecosystem encompassing Digital, Media, Communication, and Creative, Smartcom Agency partners with Vietnamese enterprises to craft strategies, implement multi-channel campaigns, and optimize communication performance — helping brands enhance recognition, expand...

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Updating hot news about the marketing industry.

Read the latest updates, marketing trends, case studies, and industry insights from Smartcom’s experts in digital, media, and creative.

9 December, 2025 - 10:23
The 2025 Global Boom of Marketing Campaigns in the Publishing Industry

In the context of the publishing industry facing declining organic traffic, the rise of AI,...

12 November, 2025 - 08:41
Smartcom Media Services – Communication Solutions for Brands

In the digital era, where consumers are exposed to hundreds of messages every day, the...

10 November, 2025 - 07:58
Smartcom Services Agency – In-house Marketing Solution in Vietnam

In today’s fiercely competitive and ever-changing marketing landscape in Vietnam, Smartcom Services emerges as a...

27 October, 2025 - 16:32
The Importance of a Key Visual in Brand Building 4.0

In today’s modern marketing landscape, a Key Visual is more than just a representative image –...

27 October, 2025 - 07:32
Crisis Communication in the 4.0 Era: What Should Businesses Do?

Crisis communication has become a defining factor in how a brand protects its reputation in...

23 October, 2025 - 09:39
Smartcom Creative Services – Inspired by Trends, Defined by Vision

A brand can have an impressive logo, a refined visual identity, and well-produced campaigns –...

22 October, 2025 - 10:33
Communication Smartcom Service – Helping Brands Be Truly Understood

In today’s fast-changing media landscape, brands are not only expected to be seen, but more...

16 October, 2025 - 08:12
Smartcom – Leading Digital Marketing Agency for Comprehensive Brand

The world is changing faster than ever. Consumers are shifting rapidly toward digital environments, purchasing...

15 October, 2025 - 03:04
Smartcom – When Brand Strategy Goes Beyond Creativity

In a fast-changing market where consumer behavior evolves constantly, businesses now expect more from an...