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27 October, 2025 - 16:32
The Importance of a Key Visual in Brand Building 4.0
In today’s modern marketing landscape, a Key Visual is more than just a representative image – it is the “soul” that enables a brand to express its identity and convey a consistent message across all communication channels. From global campaigns to local activations, Key Visuals play a central role in creating emotional impact and enhancing brand recall....
27 October, 2025 - 07:32
Crisis Communication in the 4.0 Era: What Should Businesses Do?
I. When Public Opinion Erupts: Decoding Crisis Communication 1. What Is Crisis Communication? Crisis communication happens when a company, organization, or individual faces strong negative reactions from the public, customers, or media. This can seriously affect their reputation, image, or even business performance. In today’s digital age, where social media spreads information fast, a careless comment, slow...
23 October, 2025 - 09:39
Smartcom Creative Services – Inspired by Trends, Defined by Vision
A brand can have an impressive logo, a refined visual identity, and well-produced campaigns – yet still fail to touch the hearts of its audience. They see but don’t remember. They hear but don’t feel. At Smartcom, we believe creativity is not decoration – it’s the journey to uncover the brand’s soul. Every idea, every design, and...
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Read the latest updates, marketing trends, case studies, and industry insights from Smartcom’s experts in digital, media, and creative.
27 October, 2025 - 16:32
The Importance of a Key Visual in Brand Building 4.0
In today’s modern marketing landscape, a Key Visual is more than just a representative image...
27 October, 2025 - 07:32
Crisis Communication in the 4.0 Era: What Should Businesses Do?
I. When Public Opinion Erupts: Decoding Crisis Communication 1. What Is Crisis Communication? Crisis communication...
23 October, 2025 - 09:39
Smartcom Creative Services – Inspired by Trends, Defined by Vision
A brand can have an impressive logo, a refined visual identity, and well-produced campaigns –...
22 October, 2025 - 10:33
Communication Smartcom Service – Helping Brands Be Truly Understood
In today’s fast-changing media landscape, brands are not only expected to be seen, but more...
16 October, 2025 - 08:12
Smartcom – Leading Digital Marketing Agency for Comprehensive Brand Growth
The world is changing faster than ever. Consumers are shifting rapidly toward digital environments, purchasing...
15 October, 2025 - 03:04
Smartcom – When Brand Strategy Goes Beyond Creativity
In a fast-changing market where consumer behavior evolves constantly, businesses now expect more from an...
4 October, 2025 - 09:53
Marketing trends Q4/2025 – Out – of – home Advertising takes spotlight
Q4/2025 marks a spectacular resurgence of out-of-home (OOH) advertising within the broader landscape of modern...
1 October, 2025 - 03:20
Brand Repositioning 2025: What Businesses Must Do TO SUCCEED?
Brand repositioning is not just about changing a logo or slogan – it is a...
18 September, 2025 - 02:52
Social Media Marketing 2025: Trends & Challenges
Q3/2025 marks a significant shift in the landscape of social media marketing, driven by the...