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4 October, 2025 - 09:53
Marketing trends Q4/2025 – Out – of – home Advertising takes spotlight
Q4/2025 marks a spectacular resurgence of out-of-home (OOH) advertising within the broader landscape of modern marketing trends. As consumers become increasingly “immune” to digital ads, brands are rapidly adapting and leveraging the power of DOOH (Digital Out-of-Home) to launch impactful, emotionally resonant, and highly effective campaigns. So, what’s making OOH the focal point of today’s marketing trends?...
1 October, 2025 - 03:20
Brand Repositioning 2025: What Businesses Must Do TO SUCCEED?
Brand repositioning is not just about changing a logo or slogan – it is a critical strategic move in today’s fast-evolving business landscape. In this article, we’ll explore what brand repositioning truly means, when it should be implemented, and valuable lessons from both successful and failed repositioning campaigns across the globe and in Vietnam. 1. What is...
18 September, 2025 - 02:52
Social Media Marketing 2025: Trends & Challenges
Q3/2025 marks a significant shift in the landscape of social media marketing, driven by the rise of short-form videos, meme marketing, and viral patriotic campaigns. While these trends present exciting new opportunities, they also pose considerable challenges for businesses trying to keep pace. Join Smartcom as we explore the full picture and discover strategic solutions to thrive in...
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Read the latest updates, marketing trends, case studies, and industry insights from Smartcom’s experts in digital, media, and creative.
4 October, 2025 - 09:53
Marketing trends Q4/2025 – Out – of – home Advertising takes spotlight
Q4/2025 marks a spectacular resurgence of out-of-home (OOH) advertising within the broader landscape of modern...
1 October, 2025 - 03:20
Brand Repositioning 2025: What Businesses Must Do TO SUCCEED?
Brand repositioning is not just about changing a logo or slogan – it is a...
18 September, 2025 - 02:52
Social Media Marketing 2025: Trends & Challenges
Q3/2025 marks a significant shift in the landscape of social media marketing, driven by the...
22 August, 2025 - 10:43
Discover 4 advertising trends shaping consumer behaviour 2025
In today’s advertising world, focusing only on the product is no longer enough to make...
1 August, 2025 - 08:50
Marketing Trends in 2025 – What Businesses Must Do
1. Marketing trends in the cosmetics industry a. Products must be visually appealing, from design...
8 July, 2025 - 09:39
The Shake Express puts BOLD84 on Vietnam’s Coffee scene
BOLD84, a newly launched canned coffee brand, debuts with its campaign “The Shake Express”, transforming...
30 June, 2025 - 07:43
Graphic Design Trends: What Brands Need to Know in 2025
If you’ve ever stared at a blank Canva page wondering why your visuals look “fine”...
30 June, 2025 - 04:08
KOL Marketing: What Businesses Get Wrong and How to Get It Right
You’ve probably seen it-brands throwing big money at influencers, expecting instant sales, viral engagement, or...
23 June, 2025 - 04:23
Social Media Marketing Trends That Actually Matter in 2025
By now, most marketers have seen the same headlines year after year: “Top 10 Social...