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12 March, 2023 - 10:23
TikTok Series Boosts Creator Earnings with Exclusive Content

TikTok’s Series lets creators charge 1-190 USD for exclusive content, up to 20-minute videos, creating new income opportunities in the short-form video app. TikTok Series Introduces Paid Exclusive Content for Creators TikTok has launched Series, a feature allowing content creators to lock premium content behind a paywall, marking a significant shift in its monetization strategy. Unlike traditional...

19 March, 2023 - 20:03
5 Key Content Marketing Trends to Embrace in 2023

As the digital marketing landscape continues to shift, and social media algorithms evolve, one thing remains constant: content is king. Brands rely on compelling content to connect with their audience and drive visibility, regardless of the platform or marketing strategy. While distribution channels may change, the need for engaging content persists. Staying ahead of evolving content marketing...

21 March, 2023 - 20:06
TikTok Shop Launches New Shopping Center Features

TikTok has just officially launched the Shopping Center feature – a shopping solution to bring diversity and ease to users’ product selection while helping sellers optimize management order management on TikTok Shop. Displayed on the “Shop” bar, the feature will provide a more convenient online shopping experience for all users of the TikTok ecosystem while enjoying interesting...

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Read the latest updates, marketing trends, case studies, and industry insights from Smartcom’s experts in digital, media, and creative.

2 April, 2024 - 15:01
Top 5 Reasons Should Choose Short Videos For Media Booking

Short-form video is dominating the media landscape. Major corporations increasingly incorporate platforms like TikTok, Instagram...

12 January, 2024 - 16:19
How to Avoid Common Google Ads Mistakes?

Google Ads mistakes can significantly hinder campaign performance. With billions of users worldwide, businesses must...

12 December, 2023 - 11:32
Designing Websites with SEO Standards: Boost Your Orders

Designing websites is crucial for a brand’s online success. A well-optimized website can help a...

17 November, 2023 - 11:10
What Is an Advertising Agency? Why You Need One?

When people hear about advertising agency, many are uncertain about how these agencies operate. How...

13 October, 2023 - 16:57
Smartcom – Vietnam’s Leading Media Advertising Agency

Smartcom – Vietnam’s Premier Media Advertising Agency, offering innovative and effective advertising solutions to boost...

8 October, 2023 - 00:05
Smartcom: Leading Google Ads Agency in Vietnam

Smartcom is the premier Google advertising company in Vietnam, specializing in delivering high-quality and effective...

21 June, 2023 - 00:57
Celebrities in Advertising: Are They Overused?

Celebrities in Advertising can be an expensive option for brands, but its popularity continues to...

11 May, 2023 - 21:14
Will TV Advertising Be “Usurped”?

TV advertising is no longer strange when it was formed and popularized a long time...

27 April, 2023 - 02:23
Meta’s Billion Dollar Loss: Metaverse Lessons for Brands

2022 is considered the year of Metaverse when a series of brands have spent huge...