Mỗi dịp Tết đến, các thương hiệu lớn đều tận dụng cơ hội để kết nối với người tiêu dùng thông qua những chiến dịch quảng cáo giàu cảm xúc và sáng tạo.
Mùa Tết Quý Mão cũng không ngoại lệ, khi hàng loạt TVC được đầu tư kỹ lưỡng, truyền tải tinh thần hy vọng về một năm mới thuận lợi, bứt phá. Không chỉ quảng bá sản phẩm, các thương hiệu còn đóng vai trò người bạn đồng hành, giúp người tiêu dùng tận hưởng mùa lễ hội trọn vẹn hơn.
1. GrabMart – “Thảnh thơi nấu Tết ngon”
TVC của GrabMart gây ấn tượng mạnh bằng cách kể chuyện kịch tính, đan xen những tình huống hài hước, xoay quanh hành trình giao hàng đầy thử thách của một shipper. Với slogan “Thảnh thơi nấu Tết ngon”, chiến dịch tập trung cường điệu hóa tính năng đi chợ hộ, nhấn mạnh sự tiện lợi của dịch vụ – đến mức ngay cả khi đang tắm, người dùng vẫn có thể mua sắm chỉ bằng vài thao tác trên ứng dụng.
Không chỉ sáng tạo trong nội dung, TVC còn ghi điểm nhờ những góc quay độc đáo và kỹ thuật chuyển cảnh mượt mà. Thông điệp về một mùa Tết nhẹ nhàng, không áp lực mua sắm được truyền tải rõ nét, tạo cảm giác gần gũi với người tiêu dùng.
Nguồn: Grab Official
2. Honda – “Tết nhớ tới già”
Thay vì khai thác chủ đề “về nhà” quen thuộc, Honda mang đến một góc nhìn mới về sự đoàn viên. MV “Tết nhớ tới già” đề cao tinh thần sum vầy không nhất thiết phải gắn liền với quê hương, mà có thể là những khoảnh khắc ấm áp bên bạn bè và người thân ở bất kỳ đâu.
MV mang đến làn gió trẻ trung, lạc quan, phản ánh tinh thần hứng khởi cho một năm mới sau quãng thời gian khó khăn. Sản phẩm chính – dòng xe Honda Vario – được lồng ghép tự nhiên, không gây cảm giác gượng ép nhưng vẫn đủ để làm nổi bật tính năng và sự tiện lợi khi đồng hành cùng người trẻ trên hành trình khám phá.
Nguồn: Trúc Nhân
3. Samsung – “Hòa chung 1 đam mê, mang về 1 Tết lớn”
Tiếp tục khai thác concept “Tết lớn”, Samsung lựa chọn chủ đề thể thao để kết nối với người tiêu dùng, đặc biệt trong bối cảnh giải AFF Cup 2023 đang diễn ra. TVC quảng bá dòng sản phẩm Neo QLED 8K, nhấn mạnh khả năng mang đến trải nghiệm xem bóng đá sống động, giúp người hâm mộ cảm nhận trọn vẹn từng khoảnh khắc trên sân cỏ.
Không chỉ tận dụng sức nóng của bóng đá, chiến dịch của Samsung còn khéo léo lồng ghép thông điệp gắn kết gia đình qua những khoảnh khắc quây quần bên màn hình TV, biến mỗi trận đấu thành một sự kiện đáng nhớ trong dịp Tết.
Nguồn: Samsung Vietnam
4. AIA Vietnam – “Tết bùng nội lực”
AIA Vietnam mang đến một thông điệp mới mẻ trong TVC mùa Tết năm nay. Thay vì theo đuổi quan niệm truyền thống về cầu may mắn, tài lộc, thương hiệu bảo hiểm này truyền tải tinh thần “tự tạo nội lực” để chinh phục những mục tiêu cá nhân.
MV với sự tham gia của Hòa Minzy kể lại hành trình đi tìm “thần nội lực”, đại diện cho ba yếu tố quan trọng: thể lực, trí lực và tài lực. Bằng cách khai thác chủ đề phát triển bản thân, chiến dịch của AIA không chỉ tạo dấu ấn khác biệt so với các TVC Tết thông thường mà còn khơi dậy tinh thần chủ động, hướng đến một năm mới đầy bứt phá.
Nguồn: AIA Vietnam
5. Biti’s – “Đi để trở về 7”
Hành trình “Đi để trở về” của Biti’s đã trở thành một nét đặc trưng mỗi dịp Tết, và phiên bản thứ 7 tiếp tục khai thác đề tài “điều gì đang đợi bạn trở về?”. Không còn quá tập trung vào hành trình khám phá như những năm trước, MV năm nay mang đến thông điệp nhẹ nhàng hơn: sự chờ đợi của những người thân yêu và những món quà giản dị nơi quê nhà.
Bên cạnh TVC với phong cách minh họa độc đáo, Biti’s còn triển khai chiến dịch tương tác trên Facebook, khuyến khích người tiêu dùng chia sẻ những câu chuyện cá nhân về điều thôi thúc họ trở về dịp Tết. Đây không chỉ là một cách tiếp cận sáng tạo mà còn giúp thương hiệu tạo sự gắn kết sâu sắc với khách hàng.
Nguồn: Biti’s
Nhìn chung, TVC các thương hiệu lớn đều hướng đến việc xây dựng những câu chuyện đầy cảm xúc, kết nối trực tiếp với tâm lý người tiêu dùng trong mùa Tết. Bên cạnh những thông điệp đoàn viên, hy vọng, điểm chung của các chiến dịch năm nay còn nằm ở sự đề cao tính tiện lợi và ứng dụng thực tế của sản phẩm, giúp người tiêu dùng có một mùa Tết nhẹ nhàng hơn.
Với chưa đầy 10 ngày nữa là đến Tết Nguyên Đán, liệu sẽ còn những TVC nào tiếp tục xuất hiện để khuấy động thị trường quảng cáo mùa lễ hội này? Bạn yêu thích chiến dịch nào nhất? Hãy cùng Smartcom chia sẻ và đón chờ những sáng tạo tiếp theo của các TVC trong mùa Tết Quý Mão!
Nguồn: Brands Việt Nam
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