Các thương hiệu công nghệ như Tinder, Google Meet và Instagram đang mang đến những cập nhật đột phá, thay đổi cách người dùng và doanh nghiệp tương tác trực tuyến trong năm 2025.
Tinder nâng cấp trải nghiệm với Desk Mode
Thương hiệu công nghệ Tinder vừa hồi sinh tính năng “Desk Mode”, cho phép người dùng hẹn hò ngay trong giờ làm việc mà không bị phát hiện. Khảo sát từ Tinder cho thấy 30% người dùng tìm kiếm đối tượng trong lúc họp, và 47% thích trò chuyện tại công ty.
Tính năng này biến giao diện Tinder thành “Ghi chú cuộc họp” giống Google, giúp che giấu hoạt động hẹn hò. Ra mắt đúng National Intern Day (28/7), thương hiệu công nghệ này nhắm đến các thực tập sinh, mang lại sự linh hoạt tối đa khi sử dụng ứng dụng trên máy tính.
Google Meet mở rộng kết nối qua YouTube
Thương hiệu công nghệ Google Meet mới đây công bố tính năng livestream cuộc họp lên YouTube, dành cho người dùng Google Workspace. Thay vì chỉ gửi link mời, doanh nghiệp giờ đây có thể phát sóng trực tiếp hội nghị hay webinar tới đông đảo khán giả qua nền tảng video phổ biến này.
Theo Google Blog, cập nhật từ công ty công nghệ hàng đầu này giúp các tổ chức tiếp cận đối tượng rộng hơn mà không cần cài đặt ứng dụng phức tạp. Tính năng được triển khai dần theo từng thị trường, hứa hẹn thay đổi cách doanh nghiệp giao tiếp trực tuyến.
Instagram đối mặt phản ứng
Instagram, một trong những thương hiệu công nghệ lớn, đang gây tranh cãi với gần 200.000 chữ ký trên Change.org kêu gọi “ngừng trở thành TikTok”. Người dùng muốn nền tảng quay về gốc rễ là mạng xã hội hình ảnh thay vì chạy theo thuật toán gợi ý kiểu TikTok.
Các ngôi sao như Kylie Jenner và Kim Kardashian cũng lên tiếng ủng hộ. Giám đốc Adam Mosseri đã giải thích qua video rằng những thay đổi sắp tới từ thương hiệu công nghệ này chỉ là tạm thời, nhưng vẫn chưa làm dịu làn sóng phản đối từ cộng đồng.
Hỗ trợ doanh nghiệp linh hoạt hơn
Tính năng mới từ thương hiệu công nghệ Google Meet không chỉ dừng ở việc phát sóng mà còn giúp doanh nghiệp tổ chức hội thảo trực tuyến dễ dàng hơn. Trước đây, người tham gia cần link mời và ứng dụng riêng, nhưng giờ đây, YouTube trở thành cầu nối đơn giản hóa quy trình.
Trong khi đó, Tinder với Desk Mode cho thấy các công ty công nghệ đang sáng tạo để đáp ứng nhu cầu cá nhân hóa, kết hợp công việc và giải trí một cách liền mạch, mở ra xu hướng mới trong kết nối trực tuyến.
Người dùng định hình tương lai thương hiệu công nghệ
Phản ứng từ cộng đồng Instagram cho thấy sức mạnh của người dùng trong việc ảnh hưởng đến chiến lược của các thương hiệu công nghệ. Dù đối mặt với chỉ trích, Instagram vẫn đang thử nghiệm giao diện mới, trong khi Tinder tận dụng thói quen hẹn hò giờ làm để tăng tương tác.
Sự đổi mới từ các công ty công nghệ lớn như Google và Tinder không chỉ đáp ứng nhu cầu hiện tại mà còn định hình cách doanh nghiệp và cá nhân kết nối trong tương lai, từ họp hành đến giao lưu xã hội.
Các thương hiệu công nghệ như Tinder, Google Meet và Instagram đang thay đổi cách doanh nghiệp kết nối trực tuyến qua những tính năng sáng tạo. Từ hẹn hò trong giờ làm, livestream hội nghị đến tranh cãi về bản sắc, họ không chỉ thích nghi mà còn tiên phong trong kỷ nguyên số hóa.
Nguồn tham khảo: AdvertisingVietnam
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