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9 December, 2025 - 10:23
The 2025 Global Boom of Marketing Campaigns in the Publishing Industry
In the context of the publishing industry facing declining organic traffic, the rise of AI, and challenges around public trust, traditional newsrooms are increasingly turning to marketing campaigns. These campaigns help journalism redefine its role in the data-driven society, strengthen credibility, and build trust with readers. 2025 marks a turning point, as leading publishers like Reuters, The...
12 November, 2025 - 08:41
Smartcom Media Services – Communication Solutions for Brands
In the digital era, where consumers are exposed to hundreds of messages every day, the biggest challenge for brands is no longer about where to appear but how to be remembered and trusted. Smartcom Media was established as a strategic communication partner, accompanying businesses in building sustainable brand value, optimizing investment efficiency, and creating lasting connections with...
10 November, 2025 - 07:58
Smartcom Services Agency – In-house Marketing Solution in Vietnam
In today’s fiercely competitive and ever-changing marketing landscape in Vietnam, Smartcom Services emerges as a comprehensive solution to the challenge of building strong, enduring brands. With a full ecosystem encompassing Digital, Media, Communication, and Creative, Smartcom Agency partners with Vietnamese enterprises to craft strategies, implement multi-channel campaigns, and optimize communication performance — helping brands enhance recognition, expand...
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Read the latest updates, marketing trends, case studies, and industry insights from Smartcom’s experts in digital, media, and creative.
31 October, 2022 - 23:27
4 Advertising Trends Dominating Summer: From Metaverse to Audio
Summer is heating up, and so are the advertising trends shaping the industry. From navigating...