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22 August, 2025 - 10:43
Discover 4 advertising trends shaping consumer behaviour 2025
In today’s advertising world, focusing only on the product is no longer enough to make a lasting impression. Consumers are drawn to brands that reflect emotional value, aesthetic taste, and a lifestyle they connect with. At Smartcom, we believe that embracing new advertising trends is the key for brands not just to stand out — but to...
1 August, 2025 - 08:50
Marketing Trends in 2025 – What Businesses Must Do
1. Marketing trends in the cosmetics industry a. Products must be visually appealing, from design and naming to fragrance The use of gustatory language in marketing strategies has become an effective tool to stimulate multiple senses: visual appeal through vibrant colors, olfactory stimulation with enticing scents, and imaginative engagement through creative product names. This approach transforms cosmetics...
8 July, 2025 - 09:39
The Shake Express puts BOLD84 on Vietnam’s Coffee scene
BOLD84, a newly launched canned coffee brand, debuts with its campaign “The Shake Express”, transforming the bumps and jolts of Vietnam’s streets into a unique way of “brewing” coffee, delivering an authentic, urban-flavored experience. Discover with Smartcom the deeper story behind “The Shake Express” – a bold move that connects BOLD84 with the energetic rhythm of urban...
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Read the latest updates, marketing trends, case studies, and industry insights from Smartcom’s experts in digital, media, and creative.
27 April, 2023 - 02:23
Meta’s Billion Dollar Loss: Metaverse Lessons for Brands
2022 is considered the year of Metaverse when a series of brands have spent huge...
20 April, 2023 - 19:48
7 “golden rules” in advertising at supermarkets
The story of advertising and marketing at supermarkets has always been a challenge for advertising...
16 April, 2023 - 03:22
Top 6 Marketing Trends 2023 | According To Hubspot Experts
Along with the rapid and continuous changes in consumer behavior, brands are adapting and flexibly...
2 April, 2023 - 19:26
6 B2B Marketing Trends You Should Embrace in 2023
Thriving in the saturated B2B space can be quite challenging. However, it is possible to...
21 March, 2023 - 20:06
TikTok Shop Launches New Shopping Center Features
TikTok has just officially launched the Shopping Center feature – a shopping solution to bring...
19 March, 2023 - 20:03
5 Key Content Marketing Trends to Embrace in 2023
As the digital marketing landscape continues to shift, and social media algorithms evolve, one thing...
12 March, 2023 - 10:23
TikTok Series Boosts Creator Earnings with Exclusive Content
TikTok’s Series lets creators charge 1-190 USD for exclusive content, up to 20-minute videos, creating...
5 March, 2023 - 19:50
Top 5 mobile app marketing predictions
Mobile app marketing is evolving with new trends, from centralized data to Connected TV (CTV)....
16 February, 2023 - 03:57
Top Social Media Platforms Marketers Should Use in 2023
Social media is evolving rapidly, making it essential for businesses to stay ahead of the...