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27 October, 2025 - 16:32
The Importance of a Key Visual in Brand Building 4.0
In today’s modern marketing landscape, a Key Visual is more than just a representative image – it is the “soul” that enables a brand to express its identity and convey a consistent message across all communication channels. From global campaigns to local activations, Key Visuals play a central role in creating emotional impact and enhancing brand recall....
27 October, 2025 - 07:32
Crisis Communication in the 4.0 Era: What Should Businesses Do?
I. When Public Opinion Erupts: Decoding Crisis Communication 1. What Is Crisis Communication? Crisis communication happens when a company, organization, or individual faces strong negative reactions from the public, customers, or media. This can seriously affect their reputation, image, or even business performance. In today’s digital age, where social media spreads information fast, a careless comment, slow...
23 October, 2025 - 09:39
Smartcom Creative Services – Inspired by Trends, Defined by Vision
A brand can have an impressive logo, a refined visual identity, and well-produced campaigns – yet still fail to touch the hearts of its audience. They see but don’t remember. They hear but don’t feel. At Smartcom, we believe creativity is not decoration – it’s the journey to uncover the brand’s soul. Every idea, every design, and...
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Read the latest updates, marketing trends, case studies, and industry insights from Smartcom’s experts in digital, media, and creative.
20 June, 2025 - 04:36
How to Build a Google Ads Strategy That Drives Growth
Imagine this: your business has a great product, a decent website, and you’ve run a...
2 April, 2024 - 15:01
Top 5 Reasons Should Choose Short Videos For Media Booking
Short-form video is dominating the media landscape. Major corporations increasingly incorporate platforms like TikTok, Instagram...
12 January, 2024 - 16:19
How to Avoid Common Google Ads Mistakes?
Google Ads mistakes can significantly hinder campaign performance. With billions of users worldwide, businesses must...
12 December, 2023 - 11:32
Designing Websites with SEO Standards: Boost Your Orders
Designing websites is crucial for a brand’s online success. A well-optimized website can help a...
17 November, 2023 - 11:10
What Is an Advertising Agency? Why You Need One?
When people hear about advertising agency, many are uncertain about how these agencies operate. How...
13 October, 2023 - 16:57
Smartcom – Vietnam’s Leading Media Advertising Agency
Smartcom – Vietnam’s Premier Media Advertising Agency, offering innovative and effective advertising solutions to boost...
8 October, 2023 - 00:05
Smartcom: Leading Google Ads Agency in Vietnam
Smartcom is the premier Google advertising company in Vietnam, specializing in delivering high-quality and effective...
21 June, 2023 - 00:57
Celebrities in Advertising: Are They Overused?
Celebrities in Advertising can be an expensive option for brands, but its popularity continues to...
11 May, 2023 - 21:14
Will TV Advertising Be “Usurped”?
TV advertising is no longer strange when it was formed and popularized a long time...