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4 October, 2025 - 09:53
Marketing trends Q4/2025 – Out – of – home Advertising takes spotlight
Q4/2025 marks a spectacular resurgence of out-of-home (OOH) advertising within the broader landscape of modern marketing trends. As consumers become increasingly “immune” to digital ads, brands are rapidly adapting and leveraging the power of DOOH (Digital Out-of-Home) to launch impactful, emotionally resonant, and highly effective campaigns. So, what’s making OOH the focal point of today’s marketing trends?...
1 October, 2025 - 03:20
Brand Repositioning 2025: What Businesses Must Do TO SUCCEED?
Brand repositioning is not just about changing a logo or slogan – it is a critical strategic move in today’s fast-evolving business landscape. In this article, we’ll explore what brand repositioning truly means, when it should be implemented, and valuable lessons from both successful and failed repositioning campaigns across the globe and in Vietnam. 1. What is...
18 September, 2025 - 02:52
Social Media Marketing 2025: Trends & Challenges
Q3/2025 marks a significant shift in the landscape of social media marketing, driven by the rise of short-form videos, meme marketing, and viral patriotic campaigns. While these trends present exciting new opportunities, they also pose considerable challenges for businesses trying to keep pace. Join Smartcom as we explore the full picture and discover strategic solutions to thrive in...
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Read the latest updates, marketing trends, case studies, and industry insights from Smartcom’s experts in digital, media, and creative.
8 October, 2023 - 00:05
Smartcom: Leading Google Ads Agency in Vietnam
Smartcom is the premier Google advertising company in Vietnam, specializing in delivering high-quality and effective...
21 June, 2023 - 00:57
Celebrities in Advertising: Are They Overused?
Celebrities in Advertising can be an expensive option for brands, but its popularity continues to...
11 May, 2023 - 21:14
Will TV Advertising Be “Usurped”?
TV advertising is no longer strange when it was formed and popularized a long time...
27 April, 2023 - 02:23
Meta’s Billion Dollar Loss: Metaverse Lessons for Brands
2022 is considered the year of Metaverse when a series of brands have spent huge...
20 April, 2023 - 19:48
7 “golden rules” in advertising at supermarkets
The story of advertising and marketing at supermarkets has always been a challenge for advertising...
16 April, 2023 - 03:22
Top 6 Marketing Trends 2023 | According To Hubspot Experts
Along with the rapid and continuous changes in consumer behavior, brands are adapting and flexibly...
2 April, 2023 - 19:26
6 B2B Marketing Trends You Should Embrace in 2023
Thriving in the saturated B2B space can be quite challenging. However, it is possible to...
21 March, 2023 - 20:06
TikTok Shop Launches New Shopping Center Features
TikTok has just officially launched the Shopping Center feature – a shopping solution to bring...
19 March, 2023 - 20:03
5 Key Content Marketing Trends to Embrace in 2023
As the digital marketing landscape continues to shift, and social media algorithms evolve, one thing...