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22 August, 2025 - 10:43
Discover 4 advertising trends shaping consumer behaviour 2025
In today’s advertising world, focusing only on the product is no longer enough to make a lasting impression. Consumers are drawn to brands that reflect emotional value, aesthetic taste, and a lifestyle they connect with. At Smartcom, we believe that embracing new advertising trends is the key for brands not just to stand out — but to...
1 August, 2025 - 08:50
Marketing Trends in 2025 – What Businesses Must Do
1. Marketing trends in the cosmetics industry a. Products must be visually appealing, from design and naming to fragrance The use of gustatory language in marketing strategies has become an effective tool to stimulate multiple senses: visual appeal through vibrant colors, olfactory stimulation with enticing scents, and imaginative engagement through creative product names. This approach transforms cosmetics...
8 July, 2025 - 09:39
The Shake Express puts BOLD84 on Vietnam’s Coffee scene
BOLD84, a newly launched canned coffee brand, debuts with its campaign “The Shake Express”, transforming the bumps and jolts of Vietnam’s streets into a unique way of “brewing” coffee, delivering an authentic, urban-flavored experience. Discover with Smartcom the deeper story behind “The Shake Express” – a bold move that connects BOLD84 with the energetic rhythm of urban...
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Read the latest updates, marketing trends, case studies, and industry insights from Smartcom’s experts in digital, media, and creative.
20 June, 2025 - 04:36
How to Build a Google Ads Strategy That Drives Growth
Imagine this: your business has a great product, a decent website, and you’ve run a...
2 April, 2024 - 15:01
Top 5 Reasons Should Choose Short Videos For Media Booking
Short-form video is dominating the media landscape. Major corporations increasingly incorporate platforms like TikTok, Instagram...
12 January, 2024 - 16:19
How to Avoid Common Google Ads Mistakes?
Google Ads mistakes can significantly hinder campaign performance. With billions of users worldwide, businesses must...
12 December, 2023 - 11:32
Designing Websites with SEO Standards: Boost Your Orders
Designing websites is crucial for a brand’s online success. A well-optimized website can help a...
17 November, 2023 - 11:10
What Is an Advertising Agency? Why You Need One?
When people hear about advertising agency, many are uncertain about how these agencies operate. How...
13 October, 2023 - 16:57
Smartcom – Vietnam’s Leading Media Advertising Agency
Smartcom – Vietnam’s Premier Media Advertising Agency, offering innovative and effective advertising solutions to boost...
8 October, 2023 - 00:05
Smartcom: Leading Google Ads Agency in Vietnam
Smartcom is the premier Google advertising company in Vietnam, specializing in delivering high-quality and effective...
21 June, 2023 - 00:57
Celebrities in Advertising: Are They Overused?
Celebrities in Advertising can be an expensive option for brands, but its popularity continues to...
11 May, 2023 - 21:14
Will TV Advertising Be “Usurped”?
TV advertising is no longer strange when it was formed and popularized a long time...