Always update hot news about the marketing industry.
In 2024, short-form video is dominating the media landscape. Major corporations are increasingly incorporating platforms like TikTok, Instagram Reels, and YouTube Shorts into their media booking strategies. This surge in popularity is driven by the massive user base of these platforms: TikTok boasts over 1 billion monthly active users, Instagram
Google Ads mistakes can significantly hinder campaign performance. With billions of users worldwide, businesses must optimize their strategies to maximize Google Ads’ potential. Avoiding common mistakes when setting up ads ensures better results and more effective targeting. This article highlights key Google Ads mistakes to steer clear of for better
Designing websites is crucial for a brand’s online success. A well-optimized website can help a business stand out in a competitive field and achieve higher Google rankings. It attracts and engages visitors with intuitive navigation, appealing layout, and responsive design across devices. Attention to detail in design elements like color,
When people hear about advertising agency, many are uncertain about how these agencies operate. How does it all work? This article will provide an overview of advertising agency and explore the advantages of partnering with one for your advertising campaigns. Let’s dive into the world of advertising with Smartcom. 1.What Is
Smartcom – Vietnam’s Premier Media Advertising Agency, offering innovative and effective advertising solutions to boost your brand’s value and connect with your audience. Let Smartcom assist you in developing effective advertising strategies and elevating your brand’s worth. Contact us today for a consultation and a personalized service quote. We are
Smartcom is the premier Google advertising company in Vietnam, specializing in delivering high-quality and effective advertising services. In the realm of advertising on the Google Ads platform, we offer innovative solutions that assist companies in identifying their ideal target market and achieving success. Let Smartcom, a top Google Ads agency,
Celebrities in Advertising can be an expensive option for brands, but its popularity continues to grow. This raises the question: can brands recover their investment through this form of promotion? A prime example is the Korean boy band BTS, which has become the face of numerous brands in recent years.
TV advertising is no longer strange when it has formed and popularized a long time ago. So in the future, will the strong development of advertising on mobile technology platforms “usurp” advertising on traditional television? Explore the article below! Where will traditional TV advertising go? Television is gradually falling in
The story of advertising and marketing at supermarkets has always been a challenge for advertising communicators. So, what needs to be done to implement the most successful and impressive advertising at supermarkets? When it comes to effective communication solutions and promoting products, services, and brands, advertising at supermarkets is a key channel to consider. However,
Along with the rapid and continuous changes in consumer behavior, brands are adapting and flexibly capturing the latest marketing trends. To provide an overview of the market and support the development of effective marketing strategies, HubSpot recently released the “2023 Marketing Strategy & Trends Report”, which surveyed more than 1,200 B2B and B2C marketers globally
Facebook has integrated video into Marketplace, letting sellers showcase products vividly. With 1 billion users, this upgrade promises to enhance the online shopping experience. Video Listings Bring a New Era to Marketplace Facebook recently rolled out an exciting update to Marketplace, its thriving online buying and selling platform. Sellers can now record or upload videos
Thriving in the saturated B2B space can be quite challenging. However, it is possible to accelerate your growth momentum in 2023 by embracing the latest B2B marketing trends. The question is, which trends are here to stay, and which ones will be yesterday’s news by year’s end? Exploring the best B2B marketing trends 2023 offers
TikTok has just officially launched the Shopping Center feature – a shopping solution to bring diversity and ease to users’ product selection while helping sellers optimize management order management on TikTok Shop. Displayed on the “Shop” bar, the feature will provide a more convenient online shopping experience for all users of the TikTok ecosystem while
As the digital marketing landscape continues to shift, and social media algorithms evolve, one thing remains constant: content is king. Brands rely on compelling content to connect with their audience and drive visibility, regardless of the platform or marketing strategy. While distribution channels may change, the need for engaging content persists. Staying ahead of evolving
TikTok’s Series lets creators charge 1-190 USD for exclusive content, up to 20-minute videos, creating new income opportunities in the short-form video app. TikTok Series Introduces Paid Exclusive Content for Creators TikTok has launched Series, a feature allowing content creators to lock premium content behind a paywall, marking a significant shift in its monetization strategy.
Facebook is set to reintroduce Messenger into its main app, signaling a major change in how users interact on the platform. This move aligns with evolving digital habits, emphasizing private messaging over public feeds. Smartcom explores this update and its impact on businesses and marketers. Facebook’s New Direction: AI and Private Messaging Facebook’s chief, Tom
In 2023, mobile app marketing is evolving with new trends, from centralized data to Connected TV (CTV). Here are five predictions to help marketers optimize their strategies. Centralized Data Boosts Efficiency Simon “Bobby” Dussart, CEO of Adjust, emphasizes that amid tight budgets, leveraging centralized data for mobile app marketing is essential. A unified analytics system
