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8 January, 2026 - 04:52
Smartcom Agency – Overview of Smartcom’s Social Media Ecosystem

As digital communication continues to evolve, building a cohesive social media ecosystem has become a crucial part of any brand strategy. Smartcom Agency has developed a multi-platform social media ecosystem, including Facebook, TikTok, YouTube, LinkedIn, and other platforms, to share marketing knowledge, practical insights, and content–communication solutions that help businesses and individuals enhance their digital presence and...

5 January, 2026 - 03:49
TikTok Ads – An Effective Growth Strategy for Businesses

Have you ever asked yourself why short-form videos can suddenly help a small business attract customers every single day? A few years ago, many small and medium-sized companies believed TikTok was merely an entertainment platform for younger audiences. However, if you take a closer look, you’ll notice that TikTok’s loyal user base and average watch time have...

31 December, 2025 - 03:23
Top 5 Most Popular POSM Types for Effective Marketing Strategies

POSM (Point of Sale Materials) is an indispensable marketing tool at the point of sale, helping brands attract customers, communicate key messages, and enhance brand experience. This article introduces the five most common types of POSM and highlights notable campaigns in 2025, offering practical insights to help marketers optimize retail marketing strategies. I. What Is POSM? POSM...

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Updating hot news about the marketing industry.

Read the latest updates, marketing trends, case studies, and industry insights from Smartcom’s experts in digital, media, and creative.

23 October, 2025 - 09:39
Smartcom Creative Services – Inspired by Trends, Defined by Vision

A brand can have an impressive logo, a refined visual identity, and well-produced campaigns –...

22 October, 2025 - 10:33
Communication Smartcom Service – Helping Brands Be Truly Understood

In today’s fast-changing media landscape, brands are not only expected to be seen, but more...

16 October, 2025 - 08:12
Smartcom – Leading Digital Marketing Agency for Comprehensive Brand

The world is changing faster than ever. Consumers are shifting rapidly toward digital environments, purchasing...

15 October, 2025 - 03:04
Smartcom – When Brand Strategy Goes Beyond Creativity

In a fast-changing market where consumer behavior evolves constantly, businesses now expect more from an...

4 October, 2025 - 09:53
Marketing trends Q4/2025 – Out-of-home Advertising takes spotlight

2025 marks a spectacular resurgence of out-of-home (OOH) advertising within the broader landscape of modern...

1 October, 2025 - 03:20
Brand Repositioning 2025: What Businesses Must Do TO SUCCEED?

Brand repositioning is not just about changing a logo or slogan – it is a...

18 September, 2025 - 02:52
Social Media Marketing 2025: Trends & Challenges

Q3/2025 marks a significant shift in the landscape of social media marketing, driven by the...

22 August, 2025 - 10:43
Discover 4 advertising trends shaping consumer behaviour 2025

In today’s advertising world, focusing only on the product is no longer enough to make...

1 August, 2025 - 08:50
Marketing Trends in 2025 – What Businesses Must Do

1. Marketing trends in the cosmetics industry a. Products must be visually appealing, from design...