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27 October, 2025 - 16:32
The Importance of a Key Visual in Brand Building 4.0
In today’s modern marketing landscape, a Key Visual is more than just a representative image – it is the “soul” that enables a brand to express its identity and convey a consistent message across all communication channels. From global campaigns to local activations, Key Visuals play a central role in creating emotional impact and enhancing brand recall....
27 October, 2025 - 07:32
Crisis Communication in the 4.0 Era: What Should Businesses Do?
I. When Public Opinion Erupts: Decoding Crisis Communication 1. What Is Crisis Communication? Crisis communication happens when a company, organization, or individual faces strong negative reactions from the public, customers, or media. This can seriously affect their reputation, image, or even business performance. In today’s digital age, where social media spreads information fast, a careless comment, slow...
23 October, 2025 - 09:39
Smartcom Creative Services – Inspired by Trends, Defined by Vision
A brand can have an impressive logo, a refined visual identity, and well-produced campaigns – yet still fail to touch the hearts of its audience. They see but don’t remember. They hear but don’t feel. At Smartcom, we believe creativity is not decoration – it’s the journey to uncover the brand’s soul. Every idea, every design, and...
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Read the latest updates, marketing trends, case studies, and industry insights from Smartcom’s experts in digital, media, and creative.
22 August, 2025 - 10:43
Discover 4 advertising trends shaping consumer behaviour 2025
In today’s advertising world, focusing only on the product is no longer enough to make...
1 August, 2025 - 08:50
Marketing Trends in 2025 – What Businesses Must Do
1. Marketing trends in the cosmetics industry a. Products must be visually appealing, from design...
8 July, 2025 - 09:39
The Shake Express puts BOLD84 on Vietnam’s Coffee scene
BOLD84, a newly launched canned coffee brand, debuts with its campaign “The Shake Express”, transforming...
30 June, 2025 - 07:43
Graphic Design Trends: What Brands Need to Know in 2025
If you’ve ever stared at a blank Canva page wondering why your visuals look “fine”...
30 June, 2025 - 04:08
KOL Marketing: What Businesses Get Wrong and How to Get It Right
You’ve probably seen it-brands throwing big money at influencers, expecting instant sales, viral engagement, or...
23 June, 2025 - 04:23
Social Media Marketing Trends That Actually Matter in 2025
By now, most marketers have seen the same headlines year after year: “Top 10 Social...
23 June, 2025 - 03:36
Facebook Ads That Actually Work for Businesses
Over the past decade, Facebook Ads has completely reshaped how businesses reach their customers. From...
20 June, 2025 - 08:16
Digital Advertising Agency: What It Really Does and Why It Matters
Picture this: you’re running a small to medium-sized business. Your products are solid, your customer...
20 June, 2025 - 07:33
Are Google Ads Services Still Worth It?
When was the last time you clicked on a Google ad and did it lead...